How to Choose a Business
Name for Success

5 min read

So you think you’re ready…

You’re excited and ready to start your new business. You have the idea, the vision, the drive and now all that’s left is to pick a name. 

You take out your phone, open your notes app and… nothing.

You’ve reached the first obstacle to your dreams of entrepreneurship, choosing a name. Don’t worry though, we’re here to help you save time and develop a name with impact that will eventually grow into a thriving brand. 


Before anything, do I even need to read this?

Surprisingly, it depends.

Thinking like a business owner means doing whatever it takes to get that first sale. A business needs money to survive and spending too much time on a name might not be the best idea. Remember you can always rebrand later. If your business offers products then brand name becomes much more important.

Getting Started: The Planning Stage

1. Define Your Brand Identity:

Before brainstorming names, gain a clear understanding of your brand’s identity. What are your core values, mission, and vision? What sets your business apart from competitors? Your business name has to communicate these aspects and evoke the emotions you want customers to associate with your brand.

2. Keep It Simple and Memorable:

In today’s fast-paced world, simplicity is key. A name that’s easy to remember and spell will make it easier for potential customers to find you online and refer your business to others. Avoid complex or lengthy names that could get lost in the digital noise. Steer clear of trends.

3. Reflect Your Niche:

Your business name should give a hint about the products or services you offer. A name that reflects your niche can help potential customers quickly understand what you do, making it easier for them to connect with your brand.

4. Consider SEO:

In the digital landscape, visibility on search engines matters. Think about incorporating relevant keywords into your business name to improve your search engine optimization (SEO) efforts. This can help potential customers find your business more easily online.

5. Test for Domain Availability:

In 2023, having a strong online presence is essential. Check if the domain name for your business is available. Your website is your digital storefront, so having a domain name that matches your business name can enhance your brand consistency and credibility.

6. Steer Clear of Trends:

While it’s tempting to follow the latest trends, remember that trends come and go. Opt for a timeless name that will remain relevant even as trends evolve. You want a name that will grow with your business and maintain its appeal over the years.

7. Cultural Sensitivity:

In a globalized world, it’s crucial to ensure your business name is culturally sensitive and doesn’t inadvertently offend or confuse potential customers from different backgrounds. Conduct thorough research to avoid unintended misunderstandings.

8. Check Trademark Availability:

Before finalizing your business name, check if the name is available for trademark registration. This step is vital to protect your brand from legal issues down the road.

9. Get Feedback:

Once you’ve narrowed down your options, gather feedback from trusted friends, family, or mentors. They can provide valuable insights and help you identify any potential issues you might have overlooked.

10. Visualize Your Brand:

As you brainstorm names, envision how they’ll look in your logo, on business cards, and in other branding materials. A visually appealing name can enhance your brand’s aesthetic appeal and recognition.

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